Google Web Stories - Get to Know

Google web stories are the format that you would see often on popular sites like Instagram. It poses unique opportunities for all creators that need to learn more about Google web stories. Try to ensure their uses and benefits for your business requirements too. Further, learn how to create such stories and what type of impact they render. Mainly it focuses on sharing information in an interactive way in the form of short videos. Now, it is your time to learn more about Google web stories their importance, and how to create them below.

MiaMarch 28, 2023 & 11:36 [IST]

Google Web Stories

Google web stories are more interactive, whereas the creators prefer the video format for sharing information on social media pages. On the other hand, they can feature this also using audio, texts, and images. Google says styles work out so well indulges narrations, evergreen or updating stories, live stories, educational and experimental stories. In addition, it includes quizzes and polls that render extreme excitement for users.

"Web stories appear in standard Google search results and in carousels such as Google discover, which helps in adding newsletters and links to social media accounts"

Sometimes, web stories are also individual pages on your website that can be indexed and surfaced in relevant results. In this, you need to feature your content as individual pieces of the content done within your website to post them in channels.

How to Create Google Web Stories?

Google web stories bring incredible benefits to your website such as sharing unique information with your audience. Remember, inspiring engagement along with interactive elements helps in driving traffic to your site and generates revenue.

Storyboard Your Narrative – The first step Google will create a storyboard script template that uses the draft for your web story narrative.

Choose an Editor – after finishing the draft work, you should choose the editor for further process. The skills of the developer help in creating the content with some custom functionality. In case of being a WordPress user, you can prefer the Web stories plugin.

Create Your Web Story – you should begin building your story, once after finding the editor.

Test Your Web Story – Final step is to enable your web story on Google, which requires testing along with diverse tools.

  • Test if the AMP is valid using the AMP test tool or another AMP Test valuator

  • Check whether your content is indexed by Google using sitemaps report and URL inspection tool

  • Check the story is appropriate for different devices with the help of Chrome Developer tools.

If you created your web stories through AMP tools, you will receive some embed links that make you paste within the site code.


Benefits of Google Web Stories

There are incredible benefits availing for your website by using Google web stories. Undoubtedly, it helps in increasing traffic and generates your revenue significantly.

  • Champion video-first storytelling – Google meant for web stories to be included as the video-first. It favors videos but also includes things like audio, images, and animations.

  • Using engaging elements – Stories are mainly meant to be more interactive and render information for an audience so use impressive elements.

  • Uses your brand identity – Stories availing in Google and SERP want your brand identity.

  • Ensures your stories through AMP valid – web stories probably run on the AMP framework, which requires AMP valid.

  • Making web stories more accessible – If you want to champion visual storytelling, your web stories should be more accessible.

  • Be mindful of Google’s SEO standards – Mind the SEO best practices as your stories are said to be the pages on the website.


Google Web Stories Checklist

Standard SEO best practices are easily applied to all your web stories. In case, if you are having some SEO strategy already for your business, it helps in referring them throughout. Some key web story SEO factors you should be aware of are given below

  • You need to add metadata for all the elements of a web story that speaks directly to search engines and discover the features to be learned. Further, you can optimize this by following the AMP metadata guidelines

  • Your web stories are nothing but the pages on the website that wants them to be self-canonical. However, each of your stories should have a link rel=’canonical’ to itself.

  • Story titles should be placed under 90 characters or under them for significant results

  • You should add web stories to your site maps and never include the do index attributes. You can even check whether they are indexed or not using the Index coverage report.

  • On the other hand, all web stories need the AMP structured data

  • Every image requires alt text probably to improve discoverability and videos surely require some subtitles.

Final Verdict

Hence, given you crystal clear guidance on Google web stories and how to create them. Learn their impacts on your business and use them wisely for increasing revenue. So, it is now your turn to ensure the right decision to stand out from the competitors.


Google web stories are more interactive, whereas the creators prefer the video format for sharing information on social media pages. On the other hand, they can feature this also using audio, texts, and images. Google says styles work out so well indulges narrations, evergreen or updating stories, live stories, educational and experimental stories. In addition, it includes quizzes and polls that render extreme excitement for users.

"Web stories appear in standard Google search results and in carousels such as Google discover, which helps in adding newsletters and links to social media accounts"

Sometimes, web stories are also individual pages on your website that can be indexed and surfaced in relevant results. In this, you need to feature your content as individual pieces of the content done within your website to post them in channels.

How to Create Google Web Stories?

Google web stories bring incredible benefits to your website such as sharing unique information with your audience. Remember, inspiring engagement along with interactive elements helps in driving traffic to your site and generates revenue.

Storyboard Your Narrative – The first step Google will create a storyboard script template that uses the draft for your web story narrative.

Choose an Editor – after finishing the draft work, you should choose the editor for further process. The skills of the developer help in creating the content with some custom functionality. In case of being a WordPress user, you can prefer the Web stories plugin.

Create Your Web Story – you should begin building your story, once after finding the editor.

Test Your Web Story – Final step is to enable your web story on Google, which requires testing along with diverse tools.

  • Test if the AMP is valid using the AMP test tool or another AMP Test valuator

  • Check whether your content is indexed by Google using sitemaps report and URL inspection tool

  • Check the story is appropriate for different devices with the help of Chrome Developer tools.

If you created your web stories through AMP tools, you will receive some embed links that make you paste within the site code.

Benefits of Google Web Stories

There are incredible benefits availing for your website by using Google web stories. Undoubtedly, it helps in increasing traffic and generates your revenue significantly.

  • Champion video-first storytelling – Google meant for web stories to be included as the video-first. It favors videos but also includes things like audio, images, and animations.

  • Using engaging elements – Stories are mainly meant to be more interactive and render information for an audience so use impressive elements.

  • Uses your brand identity – Stories availing in Google and SERP want your brand identity.

  • Ensures your stories through AMP valid – web stories probably run on the AMP framework, which requires AMP valid.

  • Making web stories more accessible – If you want to champion visual storytelling, your web stories should be more accessible.

  • Be mindful of Google’s SEO standards – Mind the SEO best practices as your stories are said to be the pages on the website.

Google Web Stories Checklist

Standard SEO best practices are easily applied to all your web stories. In case, if you are having some SEO strategy already for your business, it helps in referring them throughout. Some key web story SEO factors you should be aware of are given below

  • You need to add metadata for all the elements of a web story that speaks directly to search engines and discover the features to be learned. Further, you can optimize this by following the AMP metadata guidelines

  • Your web stories are nothing but the pages on the website that wants them to be self-canonical. However, each of your stories should have a link rel=’canonical’ to itself.

  • Story titles should be placed under 90 characters or under them for significant results

  • You should add web stories to your site maps and never include the do index attributes. You can even check whether they are indexed or not using the Index coverage report.

  • On the other hand, all web stories need the AMP structured data

  • Every image requires alt text probably to improve discoverability and videos surely require some subtitles.

Final Verdict

Hence, given you crystal clear guidance on Google web stories and how to create them. Learn their impacts on your business and use them wisely for increasing revenue. So, it is now your turn to ensure the right decision to stand out from the competitors.

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