URL Structure - How to Create SEO-Friendly URLs

Structuring your URLs is dead easy with the best SEO practices that we have discussed in this article. People may think this is not so important to optimize in higher priority but in reality, you need more focus and attention for Google crawling. The search engine works as per the designed algorithm, so we should make our presentation accordingly. Without a delay, do take essential steps and bring effective changes in your URL structure for decent ranking.

SophiyaJanuary 24, 2023 & 15:00 [IST]

How to Create SEO-Friendly URLs

URL stands for Uniform Resource Locator provides seamless success to the SEO. Google matters in everything involved in the progress of search engine optimization and one of the potential among them is URL structure. 

Many SEO professionals are still not knowing about the strength of URLs and how it matters for leveraging the SEO ranking. It may be a main page of an entity or just blogging, everything controls by the search engine. 

To widespread this topic in detail, we are going to discuss the URL structure and how it should be for Google crawling. 

What is the URL(Uniform Resource Locator)?

URL is a key that we used to access the desired web pages or websites on the internet. It consists of a list of properties like domain, sub-domain, slug, article title, and protocol

Each document is programmed with a different set of operations that allow users to locate and read the resources safely and quickly. Through a perfect URL structure, we instruct the browser to load such particular pages directly. 


Explain About URL Structure

From Google’s perspective, every part of a website has certain anatomy as it could be organized properly for obtaining the targeted ranking and traffic. 

Likewise, the website URL has a defined structure that starts with “HTTP or HTTPS”. 

Firstly, HTTPS is Hypertext Transfer Protocol whereas the last (s) denotes secure communication. 

"This is a gateway or a primary protocol used to share the data between a web browser and a website"

“WWW” is a subdomain that comes before the main domain (your website name). Creating multiple subdomains is possible if you need and it has been optimized for arranging content on your website properly. A domain name is nothing but your website address which is unique for an individual domain. 

TLD - Top-Level Domain, we can choose any one of the lists as per our website goals such as org, com, net, edu, and more. 

The path in a URL symbolizes the post, file, or page. 


URL Structures are Not the Same

There is no need that every URL structure would be the same. 

The actual purpose of a website may differ from one another. Some may focus on the local audience whereas others may widen their businesses to both National and International audiences. 

Obviously, the URL structure will get different except for the basic structure that matters more for SEO. 


How URL Structure is Important for SEO?

URL builds a connection between your website and users. If it seems fine and as per the search engine guidelines, you may tend to enjoy the benefits listed in the given below:


1. Great User Experience

Website traffic and credibility depend upon how your users are comfortable at your place. 

Before implementing any practices, ensure it helps elevate the user experience of your website. Yes, you have to keep your website as simple and effortless as possible for easy access. 

Google suggests the websites optimized properly as per the estimated URL structure with descriptive keywords. 


2. Website Ranking

Do you know how the URL is mingled with site ranking? 

In a nutshell, the URL structure of a website tells Google what type of site yours is and how it helps the users. Without a doubt, URL is significant for SEO ranking. Google measures plenty of valuable factors before getting crawled for quality search results, however, the webpage link also be considered at that time. 


3. Tracking is Easy

We generally use analytics to track the performance of our websites. For instance: If we are targeting to look at the activities of landing pages, then the amount of traffic is high to come across in Google. In this case, the structure of the URL is simple and crisp (i.e) easy to track and analyze.


Best Practices for Perfect URL Writing

Website success depends on how brilliantly we satisfy the Google algorithms, right? In such a case, URL structures are also included as the content writers or SEO professionals need to optimize accordingly. To drive the best result, follow the below-given ways without fail:


1. Follow the URL Structure

Before discussing in-depth, an estimated structure requires to be followed. It may be a business website, blogging, or some other that could be arranged in the format given in the above image. 

URL hierarchy is so far important which could be simple, easy to understand, logical, and convey the meaning directly. It allows users and Google to observe at the first glance.


2. Prefer HTTPS Protocol

Accessing your website through HTTPS is add-on credibility. Though you have tons of protocols to use, this one creates trust among the audience. However, the term “s” symbolizes secured communication which has never been misused. 

This is one of the Google rankings signals that we could make use of. Apart from all, if the users are tech-savvy, their first preference will surely be HTTPS.


3. Split the Words with Hyphens

Unlike writing, we don’t use space or underscore to separate the words in a URL. 

In the operation of SEO best practices, the words of the URL should be separated only with hyphens. This is so much easier to read and understand. 


4. Only Lowercase Letters are Accepted

The words in a URL are case-sensitive. It is strongly recommended to use only small letters means that seohunterz.com. If any uppercase letters were used, update it and redirect to the new website.


5. Place Meaningful Keywords in a URL

Of course, the URL is short and crisp. But there is a rule to add 1 or 2 words of keyword in the URL. If a targeted keyword is found at the URL increases the chances of getting indexed and ranked quickly. 

In addition to that, such keywords should be included in the meta title, meta description, and introduction of the para.


6. Should Avoid Stop Words

Do you know what short words are? The things that we usually included the title such as of, or, in, to, an, a, the, and similar kind of words. The most common mistake is that we might be located in many URLs. Just put the actual concept in one or two words for easy understanding other than that none of the extra words should be strictly avoided.


7. Eliminate Dates in the Blog Post URL

Mentioning the published date or some incident date in the content is quite common. In some cases, people who are not aware of SEO practices may use it in the URLs. It may be any niches or industries, remove the dates in the URLs right now that ease the process of indexing and Google crawling. 

Well, are you aware of the reason behind these dates' removal? When writing blog content, we tend to edit and republish it for every new cycle.

"So, putting the date in the URL lets Google be confused and increases the opportunity of considering our content as old one"

For a better user experience, we have a responsibility to arrange and organize properly.


A Way to SEO-friendly URLs

We have dozens of properties to look for when thinking about SEO ranking and organic traffic. Here, the URL is also an important part to consider that is more likely to encourage Google to find your website easily. 

This article comes with best practices that allow SEO professionals to leverage web pages easily. If you don't have any idea about URL optimization, make use of the points listed above.


URL stands for Uniform Resource Locator provides seamless success to the SEO. Google matters in everything involved in the progress of search engine optimization and one of the potential among them is URL structure. 

Many SEO professionals are still not knowing about the strength of URLs and how it matters for leveraging the SEO ranking. It may be a main page of an entity or just blogging, everything controls by the search engine. 

To widespread this topic in detail, we are going to discuss the URL structure and how it should be for Google crawling. 

What is the URL(Uniform Resource Locator)?

URL is a key that we used to access the desired web pages or websites on the internet. It consists of a list of properties like domain, sub-domain, slug, article title, and protocol

Each document is programmed with a different set of operations that allow users to locate and read the resources safely and quickly. Through a perfect URL structure, we instruct the browser to load such particular pages directly. 

Explain About URL Structure

From Google’s perspective, every part of a website has certain anatomy as it could be organized properly for obtaining the targeted ranking and traffic. 

Likewise, the website URL has a defined structure that starts with “HTTP or HTTPS”. 

Firstly, HTTPS is Hypertext Transfer Protocol whereas the last (s) denotes secure communication. 

"This is a gateway or a primary protocol used to share the data between a web browser and a website"

“WWW” is a subdomain that comes before the main domain (your website name). Creating multiple subdomains is possible if you need and it has been optimized for arranging content on your website properly. A domain name is nothing but your website address which is unique for an individual domain. 

TLD - Top-Level Domain, we can choose any one of the lists as per our website goals such as org, com, net, edu, and more. 

The path in a URL symbolizes the post, file, or page. 

URL Structures are Not the Same

There is no need that every URL structure would be the same. 

The actual purpose of a website may differ from one another. Some may focus on the local audience whereas others may widen their businesses to both National and International audiences. 

Obviously, the URL structure will get different except for the basic structure that matters more for SEO. 

How URL Structure is Important for SEO?

URL builds a connection between your website and users. If it seems fine and as per the search engine guidelines, you may tend to enjoy the benefits listed in the given below:

1. Great User Experience

Website traffic and credibility depend upon how your users are comfortable at your place. 

Before implementing any practices, ensure it helps elevate the user experience of your website. Yes, you have to keep your website as simple and effortless as possible for easy access. 

Google suggests the websites optimized properly as per the estimated URL structure with descriptive keywords. 

2. Website Ranking

Do you know how the URL is mingled with site ranking? 

In a nutshell, the URL structure of a website tells Google what type of site yours is and how it helps the users. Without a doubt, URL is significant for SEO ranking. Google measures plenty of valuable factors before getting crawled for quality search results, however, the webpage link also be considered at that time. 

3. Tracking is Easy

We generally use analytics to track the performance of our websites. For instance: If we are targeting to look at the activities of landing pages, then the amount of traffic is high to come across in Google. In this case, the structure of the URL is simple and crisp (i.e) easy to track and analyze.

Best Practices for Perfect URL Writing

Website success depends on how brilliantly we satisfy the Google algorithms, right? In such a case, URL structures are also included as the content writers or SEO professionals need to optimize accordingly. To drive the best result, follow the below-given ways without fail:

1. Follow the URL Structure

Before discussing in-depth, an estimated structure requires to be followed. It may be a business website, blogging, or some other that could be arranged in the format given in the above image. 

URL hierarchy is so far important which could be simple, easy to understand, logical, and convey the meaning directly. It allows users and Google to observe at the first glance.

2. Prefer HTTPS Protocol

Accessing your website through HTTPS is add-on credibility. Though you have tons of protocols to use, this one creates trust among the audience. However, the term “s” symbolizes secured communication which has never been misused. 

This is one of the Google rankings signals that we could make use of. Apart from all, if the users are tech-savvy, their first preference will surely be HTTPS.

3. Split the Words with Hyphens

Unlike writing, we don’t use space or underscore to separate the words in a URL. 

In the operation of SEO best practices, the words of the URL should be separated only with hyphens. This is so much easier to read and understand. 

4. Only Lowercase Letters are Accepted

The words in a URL are case-sensitive. It is strongly recommended to use only small letters means that seohunterz.com. If any uppercase letters were used, update it and redirect to the new website.

5. Place Meaningful Keywords in a URL

Of course, the URL is short and crisp. But there is a rule to add 1 or 2 words of keyword in the URL. If a targeted keyword is found at the URL increases the chances of getting indexed and ranked quickly. 

In addition to that, such keywords should be included in the meta title, meta description, and introduction of the para.

6. Should Avoid Stop Words

Do you know what short words are? The things that we usually included the title such as of, or, in, to, an, a, the, and similar kind of words. The most common mistake is that we might be located in many URLs. Just put the actual concept in one or two words for easy understanding other than that none of the extra words should be strictly avoided.

7. Eliminate Dates in the Blog Post URL

Mentioning the published date or some incident date in the content is quite common. In some cases, people who are not aware of SEO practices may use it in the URLs. It may be any niches or industries, remove the dates in the URLs right now that ease the process of indexing and Google crawling. 

Well, are you aware of the reason behind these dates' removal? When writing blog content, we tend to edit and republish it for every new cycle.

"So, putting the date in the URL lets Google be confused and increases the opportunity of considering our content as old one"

For a better user experience, we have a responsibility to arrange and organize properly.

A Way to SEO-friendly URLs

We have dozens of properties to look for when thinking about SEO ranking and organic traffic. Here, the URL is also an important part to consider that is more likely to encourage Google to find your website easily. 

This article comes with best practices that allow SEO professionals to leverage web pages easily. If you don't have any idea about URL optimization, make use of the points listed above.

LATEST POSTSView All
How to Improve the Sales of Marketing Industry with SEO

On-Page SEO

How to Improve the Sales of Marketing Industry with SEO

The marketing industry is essential and plays a vital role in enhancing every brand and business apart from categories. But, have you ever thought of ideas about increasing sales in marketing industry? Here is the answer, follow these simple and common SEO tactics to enhance revenue in marketing sector. This guide provides you with some important tips for improving sales and brand familiarity in this industry. It includes knowledge about right keywords, contents, product description, clarifying doubts, and mobile friendliness.

Mia May 25, 2023 & 07:53 [IST]

How to Promote Construction Field with SEO Tactics

On-Page SEO

How to Promote Construction Field with SEO Tactics

Construction is an important sector that creates a huge positive impact on society and must-needed one for every individual. Enhancing SEO for every digital business is required to increase credibility and visibility. This extensive guide includes many strategies like effective keyword research, website optimization, concentration on local SEO, high-quality contents, reviews, site speed, social media, on & off Page optimization, and monitoring. Such factors are most important to drive organic traffic, improvise rankings, and enhance constructive business identity.

Riya May 24, 2023 & 11:01 [IST]

Outdated Strategies in SEO

On-Page SEO

Outdated Strategies in SEO - Viral in Previous Years

Optimizing websites to rank at the top list during every relevant search is essential for a successful business. It is achieved with the help of webmaster’s unique strategies for enhancing the overall quality of WebPages and by following updated norms and terms of Google. There are specific set of tactics that gets outdated after introducing new algorithms in search engines. This extensive guide explains some outdated strategies to be aware of that you should not include in your websites.

Riya May 22, 2023 & 16:27 [IST]

The Benefits of Using Google Maps for SEO and Local Visibility

On-Page SEO

The Benefits of Using Google Maps for SEO and Local Visibility

Google map offers several benefits to leverage SEO rankings and local visibility. Online mapping service is one of the untold strategies to improve organic traffic and necessary thing to improve the overall business. This extensive guide provides the advantages of using maps effectively, it can increase local visibility, rankings, organic traffic, ratings, reviews, and competitive advantage. Explore them in detail to aware of the possibilities to give strong online presence that lifts overall business to the next level.

Mia May 18, 2023 & 21:46 [IST]

What is Canonical Tag

On-Page SEO

What is Canonical Tag - Give its Detailed View

Canonical tags are the necessary code to identify the original websites among the duplicates. It helps during Search engine optimization to display the relevant in SERPs. Benefits, implementation, and position, which are the overview of canonical tags, are explained in this article.

Mia May 16, 2023 & 17:00 [IST]

How to Use Google Trends for SEO and Content Strategy

On-Page SEO

How to Use Google Trends for SEO and Content Strategy

In the ever-evolving world of SEO, staying on top and creating engaging contents for users is crucial for success. However, optimizing websites as per norms and terms of Google updates is an essential strategy. Along with that, you can optimize, analyze, and transform your websites according to the latest trends. But, how can you do it? Avail the help of Google Trends and improve the pages according to the current topics.

Anisa May 12, 2023 & 00:00 [IST]