Google search console is a great way to analyze how your website is efficiently moving forward. You get to know A to Z activities of your webpage like traffic rate, audience’s exact destination, mobile or desktop that is using mostly to access your site and more. If you don’t have any idea such integrated features, read the article written below that makes you know well.
Google Search Console is a free tool offered by Google that helps website owners oversee and maintain their website's presence in Google Search Results. With this tool, website owners can see how their website is performing in terms of impressions, clicks, and other important metrics.
In this article, we will discuss the ten most important metrics that website owners should track in Google Search Console in 2023.
Impressions is defined as the total number of times your website has been appeared in the Search Engine Results Page for specific queries. This metric indicates how often your website is visible to potential visitors. By tracking impressions, website owners can see which search terms their website is appearing for and whether there has been an increase or decrease in visibility over time.
"Clicks refer to the number of times a user clicks on your website from search results"
This metric is crucial for measuring the effectiveness of your website's search engine optimization (SEO) efforts. Rich snippet is the main reason why your website is not getting click even after ranking higher on the Search Engine Result Page. By tracking clicks, website owners can see how well their website is performing in terms of attracting visitors and how much traffic it is receiving from Google search.
CTR refers to the ratio of clicks to impressions and is expressed as a percentage. CTR is an important metric because it shows the engagement level with your website. A high CTR means that your website is attracting a lot of clicks, indicating that it is relevant and valuable to users. By tracking CTR, website owners can see whether their website is improving or declining in terms of attracting clicks, and they can make changes accordingly.
Average position refers to the average rank of your website in search results for specific queries. You can use chrome extensions like SERP counter to calculate the position of your website on a particular website. This metric is important because it shows where your website is appearing in search results for relevant keywords. By tracking average position, website owners can see whether their website is improving or declining in terms of its visibility in search results and can take action to improve its ranking.
Whenever a user searches anything on the search box of the google, it is referred to as queries. This metric helps website owners understand what keywords their website is appearing for in search results. The website owner can then change add the additional keywords for better ranking. By tracking queries, website owners can see which keywords are driving traffic to their website and which ones need improvement.
Pages refer to the specific pages of your website appearing in search results for specific queries. By tracking pages, website owners can see which pages need improvement and can make changes to increase their visibility in search results. This metric is important because it helps website owners understand which pages are attracting the most traffic from search results.
Most users search by using their smartphones, depending upon the business you have. So devices refers to the type of devices which is used by the user to access your website over the internet.These devices can be- mobile, desktop, tablet etc. This metric is important because it helps website owners understand how users are accessing their website and whether it is responsive on different devices.
Whether your audience is coming from PC , you still have to make a mobile friendly website , as it is a google ranking factor which works in 2023. By tracking devices, website owners can see whether their website is accessible and usable on different devices and can make changes to improve the user experience.
Countries refer to the location of users accessing your website. This metric is important because it helps website owners understand where their website's traffic is coming from. By tracking countries, website owners can see which countries are driving the most traffic to their website and can target their SEO efforts accordingly. Then website owners can perform Local SEO, Geo Tagging, etc to drive more traffic from that particular country.
Search appearance refers to the features shown in search results (e.g. rich snippets, sitelinks). This metric is important because it helps website owners understand how their website is appearing in search results. By tracking search appearance, website owners can see whether their website is appearing with features like rich snippets or sitelinks, which can improve its visibility and click-through rate in search results.
Every site owner must use Google Search Console to optimize their website and improve the ranking of their site. By following these metrics in the right way can improve you search ranking in the SERP and ultimately drive in more traffic and sales. So, make sure to follow all these metrics.
Google Search Console is a free tool offered by Google that helps website owners oversee and maintain their website's presence in Google Search Results. With this tool, website owners can see how their website is performing in terms of impressions, clicks, and other important metrics.
In this article, we will discuss the ten most important metrics that website owners should track in Google Search Console in 2023.
Impressions is defined as the total number of times your website has been appeared in the Search Engine Results Page for specific queries. This metric indicates how often your website is visible to potential visitors. By tracking impressions, website owners can see which search terms their website is appearing for and whether there has been an increase or decrease in visibility over time.
"Clicks refer to the number of times a user clicks on your website from search results"
This metric is crucial for measuring the effectiveness of your website's search engine optimization (SEO) efforts. Rich snippet is the main reason why your website is not getting click even after ranking higher on the Search Engine Result Page. By tracking clicks, website owners can see how well their website is performing in terms of attracting visitors and how much traffic it is receiving from Google search.
CTR refers to the ratio of clicks to impressions and is expressed as a percentage. CTR is an important metric because it shows the engagement level with your website. A high CTR means that your website is attracting a lot of clicks, indicating that it is relevant and valuable to users. By tracking CTR, website owners can see whether their website is improving or declining in terms of attracting clicks, and they can make changes accordingly.
Average position refers to the average rank of your website in search results for specific queries. You can use chrome extensions like SERP counter to calculate the position of your website on a particular website. This metric is important because it shows where your website is appearing in search results for relevant keywords. By tracking average position, website owners can see whether their website is improving or declining in terms of its visibility in search results and can take action to improve its ranking.
Whenever a user searches anything on the search box of the google, it is referred to as queries. This metric helps website owners understand what keywords their website is appearing for in search results. The website owner can then change add the additional keywords for better ranking. By tracking queries, website owners can see which keywords are driving traffic to their website and which ones need improvement.
Pages refer to the specific pages of your website appearing in search results for specific queries. By tracking pages, website owners can see which pages need improvement and can make changes to increase their visibility in search results. This metric is important because it helps website owners understand which pages are attracting the most traffic from search results.
Most users search by using their smartphones, depending upon the business you have. So devices refers to the type of devices which is used by the user to access your website over the internet.These devices can be- mobile, desktop, tablet etc. This metric is important because it helps website owners understand how users are accessing their website and whether it is responsive on different devices.
Whether your audience is coming from PC , you still have to make a mobile friendly website , as it is a google ranking factor which works in 2023. By tracking devices, website owners can see whether their website is accessible and usable on different devices and can make changes to improve the user experience.
Countries refer to the location of users accessing your website. This metric is important because it helps website owners understand where their website's traffic is coming from. By tracking countries, website owners can see which countries are driving the most traffic to their website and can target their SEO efforts accordingly. Then website owners can perform Local SEO, Geo Tagging, etc to drive more traffic from that particular country.
Search appearance refers to the features shown in search results (e.g. rich snippets, sitelinks). This metric is important because it helps website owners understand how their website is appearing in search results. By tracking search appearance, website owners can see whether their website is appearing with features like rich snippets or sitelinks, which can improve its visibility and click-through rate in search results.
Every site owner must use Google Search Console to optimize their website and improve the ranking of their site. By following these metrics in the right way can improve you search ranking in the SERP and ultimately drive in more traffic and sales. So, make sure to follow all these metrics.
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