Mobile-First Indexing – The Effective Tips to Follow

Google always prefers sites that are excellent in meeting the users demand. In such a case, mobile-first indexing is one among them. Though the desktop arrival is initial, people start searching on the internet maximum through smart phones. So here the change is mandatory to keep users engaged and let them walk out with a complete satisfaction. It is something important that every digital marketer and SEO experts should aware of it.

RiyaMarch 18, 2023 & 13:00 [IST]

Mobile-First Indexing

Google predominantly crawl and indexes the pages based on desktop version. Comparatively, mobile users are hiked to peak than last decades. Nearly 60% of internet traffic from the US are mobile users that trigger Google to make big changeovers in the algorithm. It results in mobile- first indexing practices started to rollout in 2016.

This is hard to believe, right? But this is a fact.

"When preferring the desktop version, the causes increased for user’s access through mobile devices"

Satisfying users with quality search results is the ultimate goal of a search engine. To shot out this issue, Google announced that the website launches from 2019 are set default as mobile-first indexing.

In the next couple of years, 100% of websites will be mobile-first and before that you need to understand its complete process.

What is Mobile-First Indexing?

Mobile version plays a prominent role in surfing the internet. With increased number of mobile traffic, Google gives importance to mobile-first indexing, which is actually pretty simple and easy to gain organic traffic.

If the accessing is hassle-free, nothing sounds complex for the users. In the past, Googlebot concentrates on delivering the relevant results to the search query. As days went, bot identifies the impact of focusing only on the desktop version.

By the consideration of user’s needs, Google thought to encourage mobile-friendly sites. Though the content seems effective, as because of desktop version the users start to skip those platforms. It is resulting in low search engine ranking and organic traffic.

So, Google ask the owners to make mobile-friendly websites that pave the way for organic visibility.

Anyhow, if you wish to know more in detail, continue reading:


Best Practices for Mobile-First Indexing

After 2019, mobile-first indexing is common everywhere and for all industries too. The existing sites are informed to switch over to mobile-first indexing for survive in this competitive world.

For any site, ranking is a primary goal so follow the simplified tips that could assist you more:


1. Alt Text

To rank your site from bottom to top-notch, add alt text to all your images on the webpages. When leaving the alt text be empty, create negative impact on your site and let it move down in the ranking. This is a thing that needs to do in priority for easy crawling and indexing.


2. Compelling Content

Content consistency is a basic requirement to encourage your site to be visible to Google at first. It may be any industry, put high-quality content for both desktop and mobile versions. If only less number of content is published on mobile site, work to increase it quickly. Otherwise, Google won’t prefer your site for search results and results in low ranking.


3. Ad Placement

Placement of ads is the next important portion that we need to concentrate on. When using the desktop website, there is no issue with viewing and reading the content, however the screen is big. This won’t work out for mobile site and makes the reading much more complex. For the best practices, avoid placing ads at the start of a page of a mobile site.


4. Page Loading Speed

Without loading speed, how the list of tips would be completed. It doesn’t possible, right? Well, Google predicts through site performance through user-experience and therefore prepares accordingly to meet the demand exactly. To stand ahead of the competitors and allow search find you, optimize your site’s loading speed. Loading in less than 3 seconds is the best practice, but ensure it to be run in at least 4 to 5 seconds.


5. Quality Images and Videos

The site with high-quality images and videos have more chances to rank higher comparatively than poor versions. The type of industry and business are secondary, it is important to analyse how users see you. In general, Google passed the guideline to maintain the quality images for getting better traffic. It may be a business site or blogging, give essential importance to image quality on both desktop and image versions.


6. Robots Meta Tags

For fast and efficient mobile-first indexing, ensure the desktop and mobile versions has same meta tags and robots.text directories. The mistakes that happen here will increase the prevention rate of crawling and indexing the pages.


7. Content Headings

Headings are a way to understand your content easily and it is more likely to create positive impacts among the readers. Pay attention to all headings that are free from any incorrect usage of words or terms. Most importantly, keep the main title in h1 to improve the visibility.


At Last,

Maintaining a mobile-friendly site is more likely to obtain the estimated target. When Google starts supporting the mobile-first indexing, the website owners begins to build their site performance, credibility and user-friendliness. With this article, beginners can optimize their site easily and make it be recognized by Google.


Google predominantly crawl and indexes the pages based on desktop version. Comparatively, mobile users are hiked to peak than last decades. Nearly 60% of internet traffic from the US are mobile users that trigger Google to make big changeovers in the algorithm. It results in mobile- first indexing practices started to rollout in 2016.

This is hard to believe, right? But this is a fact.

"When preferring the desktop version, the causes increased for user’s access through mobile devices"

Satisfying users with quality search results is the ultimate goal of a search engine. To shot out this issue, Google announced that the website launches from 2019 are set default as mobile-first indexing.

In the next couple of years, 100% of websites will be mobile-first and before that you need to understand its complete process.

What is Mobile-First Indexing?

Mobile version plays a prominent role in surfing the internet. With increased number of mobile traffic, Google gives importance to mobile-first indexing, which is actually pretty simple and easy to gain organic traffic.

If the accessing is hassle-free, nothing sounds complex for the users. In the past, Googlebot concentrates on delivering the relevant results to the search query. As days went, bot identifies the impact of focusing only on the desktop version.

By the consideration of user’s needs, Google thought to encourage mobile-friendly sites. Though the content seems effective, as because of desktop version the users start to skip those platforms. It is resulting in low search engine ranking and organic traffic.

So, Google ask the owners to make mobile-friendly websites that pave the way for organic visibility.

Anyhow, if you wish to know more in detail, continue reading:

Best Practices for Mobile-First Indexing

After 2019, mobile-first indexing is common everywhere and for all industries too. The existing sites are informed to switch over to mobile-first indexing for survive in this competitive world.

For any site, ranking is a primary goal so follow the simplified tips that could assist you more:

1. Alt Text

To rank your site from bottom to top-notch, add alt text to all your images on the webpages. When leaving the alt text be empty, create negative impact on your site and let it move down in the ranking. This is a thing that needs to do in priority for easy crawling and indexing.

2. Compelling Content

Content consistency is a basic requirement to encourage your site to be visible to Google at first. It may be any industry, put high-quality content for both desktop and mobile versions. If only less number of content is published on mobile site, work to increase it quickly. Otherwise, Google won’t prefer your site for search results and results in low ranking.

3. Ad Placement

Placement of ads is the next important portion that we need to concentrate on. When using the desktop website, there is no issue with viewing and reading the content, however the screen is big. This won’t work out for mobile site and makes the reading much more complex. For the best practices, avoid placing ads at the start of a page of a mobile site.

4. Page Loading Speed

Without loading speed, how the list of tips would be completed. It doesn’t possible, right? Well, Google predicts through site performance through user-experience and therefore prepares accordingly to meet the demand exactly. To stand ahead of the competitors and allow search find you, optimize your site’s loading speed. Loading in less than 3 seconds is the best practice, but ensure it to be run in at least 4 to 5 seconds.

5. Quality Images and Videos

The site with high-quality images and videos have more chances to rank higher comparatively than poor versions. The type of industry and business are secondary, it is important to analyse how users see you. In general, Google passed the guideline to maintain the quality images for getting better traffic. It may be a business site or blogging, give essential importance to image quality on both desktop and image versions.

6. Robots Meta Tags

For fast and efficient mobile-first indexing, ensure the desktop and mobile versions has same meta tags and robots.text directories. The mistakes that happen here will increase the prevention rate of crawling and indexing the pages.

7. Content Headings

Headings are a way to understand your content easily and it is more likely to create positive impacts among the readers. Pay attention to all headings that are free from any incorrect usage of words or terms. Most importantly, keep the main title in h1 to improve the visibility.

At Last,

Maintaining a mobile-friendly site is more likely to obtain the estimated target. When Google starts supporting the mobile-first indexing, the website owners begins to build their site performance, credibility and user-friendliness. With this article, beginners can optimize their site easily and make it be recognized by Google.

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