Outdated Strategies in SEO - Viral in Previous Years

In the past days, they believed that search engines are only essential to increase brand credibility and identity. So people started writing content for search engines soon they witness a failure because it hurts SEO.

Then, they identified generating content is most important nevertheless for potential users not only for search engines. Therefore, they began to create content to engage their targeted audience. Guess what? It really workouts well, their websites reserve a top place during optimization.

Now, duplicate contents are out of practice, and using them surely, reduces the rankings and traffic. However, it’s strongly believed myth duplicate contents can improve rankings. They thought Google fetch every page on which the content is present but, truth is search engine ignores such pages.

What is it? Content that is present on many URLs. This issue is solved by using canonical tags on your page. You need to place it on the header of the HTML code to avoid duplication problems.

Rewriting articles is accepted as a successful tactic in the olden days. How could it be? Instead of creating new content, a few webmasters start experimenting with rewriting software. At first, it showed some positive results, but soon that practice came to end.

It’s due to the quality of content, there is always a difference between rewriting and creating original content. Software works on the sentence and modifies it with different words and changes style, rarely it doesn’t make any sense. and also, spinning content practice is stopped after a specific period.

Many webmasters had different opinions on keywords, irrelevant keywords are okay, stuffing is a good SEO practice, and not calculating the content length and keyword density.

However, everything results in lesser organic traffic, and rankings, and decreases credibility of websites.

It is a common issue that comes up during research, highest volume keywords are irrelevant to your business. But when you include them in content only for the sake of their volume, then search engines won’t consider that article. So keep your eye on search phrases relevant to your business is best tactic.

Both density and stuffing are quite related and not the same. Keyword density is nothing but the amount of keyword that is placed for a particular word count. For example, including 11 different volume words for 800 words is the correct ratio. Misconceptions in this create a negative impact on the overall business.

Keyword stuffing was believed as a successful strategy over a long period, later they identified it as the worst strategy. Keywords are the exact search phrases of users inserting them in content more than its requirement leaves a bad impression among users and hurts SEO.

More than half of the potential users are using Smartphone for entering websites, which is now, considered one of the most important factors of SEO. Still, digitalization is blooming nearly for the last decade, before that people used only desktops. Thus, they concluded that optimizing websites for mobile usage is not necessary.

Webmasters in those days declared that mobile optimization doesn’t affect SEO rankings, and then, they were aware of the significance of mobile-friendliness.

Domain name exactly gets matched with the keywords is exact match domain. For example, the search query is dog food and the domain name is dogfood.com. Do you think it is a successful strategy so far now? Absolutely not, because during every update, Google changes the algorithm so, it starts fetching content related to it instead of the domain name.

Guest blogging is surely, a winning strategy posting credentials that are irrelevant to your website is definitely a huge loss. This strategy leads you to get penalties from search engines.

Listed points are some outdated strategies followed by many webmasters years ago. Get aware of them and don’t include them in your SEO tactics, instead stay updated and make use of the latest technology to boost rankings.