Bounce rate is one of the ranking strategies of search engines. What is it? Users willingly come to the website but due to the worst design and slow loading time, they get out of it suddenly.

Follow these steps to reduce the bounce rate, avoid pop-ups and ads, engage visitors with an original blog, update regularly, and check the readability of texts.

Utilize the latest tools like Google Analytics and other calculated methods to track your website’s bounce rate. And also, identify the type of bounce rate to rectify the mistakes and increase organic traffic to sites.

While designing the webpage for the desktop environment, optimize it also for mobile screens. As per the latest survey, many users are logging in to their accounts with smartphones. So, it plays a crucial role in search engine optimization and creates brand familiarity as soon as possible.

Ensure these things before you design mobile-friendly websites. Compress images, alter buttons and other element sizes according to small screens, adjust the font size, create a responsive layout, and instead of using Adobe prefer HTML.

Testing mobile friendliness is so simple, once you complete the overall design just run the URL on your smartphone. Check its performance, speed, and efficiency judge your webpage from the user side, and update if there is any need.

Slow-loading sites are equivalent to inactive webpage. It makes the user frustrated and creates a bad impression at first vision. Thus, create a website, which loads everything fast with interactive elements.

Increase the site speed by optimizing the database, minimizing CSS files, reducing plugins, reducing image size, using the content delivery network, and cleaning up codes.

Make use of advanced tools to measure and monitor your web page’s site speed. You can use Google PageSpeed Insights, GT Metrix, Pingdom, and WebPage Test. And also, optimize and check these things for both mobile and desktop environments.

Providing effective internal links results in better performances of website and helps to keep users engaging. Have you noticed the bold-colored synopsis while reading the contents? You might notice such things on good and top websites listed by Google. In general, these links are divided into four types:

Contextual: It directs you to the web or blog contents

Navigational: Links that appear at the top of the page like menu navigation. This redirects to different types of sections on the same webpage.

Footer: It is an essential link to promote business and for providing necessary details of the service provider or products. For example, contact us, about us, FAQs, and so on.

Image: This type of link is provided under the specific graphical image or design.

Next, simple navigation is nothing but, designing and developing web pages, which makes potential users go through the website without the help of any guide.

To give an instance, if users enter an e-commerce site, they can find out the product, which they are looking for with simple navigational interface.  

Engaging every visitor on a particular page for a long time drives more traffic to the websites. Therefore, frame responsive layouts and interfacial elements by including the consistent pattern of the color wheel or scheme and typefaces.

Color theory is an analysis of colors based on human psychology and successful design models. On the other hand, typefaces are defined as the usage of different varieties of fonts under a single category. For instance, sans-serif, serif, and Arial are the typefaces, and the types of letters available are Fonts.

Include your designs for usability tests, and check for visual hierarchy, focus, and design from the user's point of view. Put your efforts all together to increase the number of repeat visitors and the credibility of a business.

A good UX framework results in an effective and consistent high ranking of SEO. Ensure that you follow a consistent hierarchy, visual elements, typography, and color scheme, and use advanced tools to check and track the website’s condition. Stay focused and creates essential factors according to the latest updates of search engines. Level up your webpage rankings and drive more organic traffic with the help of responsive user experience design.