Obviously, we may notice a sack of changes in the SEO industry. It’s hard to remember the strategies or tactics that the professionals followed early. 

When the introduction of rich results, people named them rich snippets and later as rich cards. 

Now, we people call rich snippets and rich cards as rich results. 

To create structured data, SEO workers make use of Schema.org whereas Google expects to use Google's documentation. 

Search engines want our website information to be organized properly for rich results as it could be read through markup schema. As of now, there are 32 different types of rich results are occupied the Google search gallery, and those are listed below for your reference: 

• FAQ

• Education Q&A

• Article

• Dataset

• Event

• Fact Check 

• LOGO

• Job Listing

• Speakable 

• Video

• Software App

• Image Metadata

• Estimated Salary

• Book

• Breadcrumb

• Review Snippet

• Product

• Podcast

• Movie 

• Math Solvers

• Sitelink Search Box

• Subscription & Paywalled Content

• Recipe

• Learning Video

• Local Business

• Home Activities

• How-to

• Employer Aggregate Rating

• Carousel

• Course

• Practice Problems 

The working principle of Google Search Console is to track the actual performance of rich results and allow us to know the way of improvement. 

As previously mentioned, Google search gallery includes plenty of rich results, however, the Search Console does not support all the types and it holds limited. Out of the earlier given 32 types, it supports only 22 and those are: 

• Breadcrumb

• Event

• How-to

• Dataset

• Logo

• Product snippet

• Image metadata

• Education Q&A

• FAQ

• Fact check

• Video

• Special Announcement

• Math solvers

• Recipe

• Job posting

• Learning video

• Merchant listings

• Practice problems

• Q&A page

• Sitelinks search box

• Review snippet

• Guided recipe

Ever imagined that more than one rich result is possible on one page? The occurrence of multiple rich results in a single page also has a probability. All types of rich results are better but seeing them together is extra valuable to the page.

As we discussed, the highly enhanced organic search results of Search Engine are named as rich results. Similarly, the answers to users' queries appeared in the zeroth position of Google that we called Featured Snippets. This could be a reason for mentioning that both the feature snippets and rich results are the same.

Schema - There is no specific explanation other than that Schema is a type of language from Schema.org. 

It helps to build structured data and allows the search engine to understand the website information easily. For better ranking and organic traffic, the stuffed content should be properly structured as the Google documentation is expecting. 

To be simple, schema markup is required before moving into the structured data. 

Structured Data - It is simply nothing but the detailed information of a web page. For instance: If we are having a recipe web page, the content should include required ingredients, cooking time, temperature, to whom it suits, calories, etc.,

In simple terms, this is also a kind of rich result. The knowledge graph is an additional resource of Google used to enhance its search results. We may notice this graph while doing a search for the company name, actors, popular tv shows, and influential persons, likewise. 

When getting these types of search results, you can see some special information in a box on the right side. Most importantly, anyone can write on those topics and there is a right to do that (i.e), not an official or paid promotion.

Structured data means a lot. From the official announcement of Google, it accepts and supports the search results only from recommended structured data, and here is JSON-LD. 

You may have a question about: why JSON-LD is best to support. 

It is because of easy implementation and doesn’t affect the page speed and performance of the web page.

Unlike other SEO codes, you don't have any restrictions on using JSON-LD. The professionals can paste the code anywhere on the website as the search engine can consider it.

Remember, you need not be a web developer for doing the implementation of schema markup. Now everything is automated. 

It doesn't matter whether you are using eCommerce, WordPress, or any other websites, you have handy tools to do your work effectively. 

For Example, we can take the WordPress site here, the installation of Yoast or Rank Math plugins will make your site structured. 

Though a rich result tool is a friend, be aware of the option you are choosing. Don't be under the opinion that all the tools are the same and give you the recognized results. 

When the estimated Google guidelines are violated, the rich results are getting a lower chance to appear in the SERPs. 

It makes the results worse and leads to manual actions. Avoid implementing spammy structured data that are totally against quality guidelines.

Google will not recognize the content irrelevant to the user's search. Giving quality and useful results to visitors is the utmost intention of the search engine. In that way, the streamlined process is organized. 

For example, if your content is outdated and no changes were made for more than 3 months then Google will not give rich results. 

Furthermore, if the given listed properties are missing in your article they will not be indexed in the SERPs: 

• Headline

• Image

• Author 

• Author Name

• Author URL

• Date Published

• Date Modified

While duplicating the same content on different pages, it is recommended to duplicate the same structured data on both pages whereas doing only the canonical page is not enough. 

Google won’t consider only the canonical pages for giving rich results and this is the place where SEO professionals often make mistakes. 

A website will get traffic from both the mobile and desktop versions and both could be focused for better results. 

Whatever changes you make in your desktop version will be done as well on the mobile version. So far, it helps get rich results for both things. 

Though you are keeping your webpage with all the listed parameters, rich results from Google are not guaranteed. It may or may not be considered and it’s all about luck sometimes. 

You have to wait for achieving the target you fixed.

From the discussion of rich results in various perspectives, the future result is not in our hands. It’s all about Google consideration and it's our duty to die trying. 

Always remember that you are implementing the guidelines and algorithm of Google for letting it know your web page. Once the page achieved the estimated target as it started to grow gradually and got the top-rated ranking.